Legal Document – LGPD

7bek Privacy Policy – LGPD Data Protection

The 7bek takes its users' privacy seriously. This document explains, in plain language, what data we collect, what it is used for, how it is protected, and what your rights are as a data subject under Brazil's General Data Protection Law (LGPD — Law No. 13,709/2018).

Last updated: January 1, 2026

Our Commitments to Your Privacy

Six principles that guide how 7bek handles the data of all its users

Your Data Belongs to You

7bek does not sell, rent, or transfer your personal data for any third-party commercial purpose. Your data exists to keep your account running — nothing more.

Full LGPD Compliance

We operate in full compliance with the General Data Protection Law (Lei nº 13.709/2018), respecting all legal bases for processing personal data established under Brazilian legislation.

End-to-End Encryption

All transactions, data transmissions, and stored information are protected with 128-bit SSL encryption. Your financial data is never transmitted without protection.

You Control Your Data

You can request access to, correction of, portability of, or deletion of your data at any time. No unnecessary red tape — just reach out to our support team.

Minimum and Necessary Data Collection

7bek collects only the data strictly necessary to operate the platform, verify identity, and process payments. We do not collect unnecessary information as a precaution.

Transparency in Plain Language

This policy was written in plain language so that any user in Brazil can understand exactly how their data is handled, without needing a lawyer to interpret it.

How Data Processing Works at 7bek

From registration to daily use — understand every step of the process

Registration
Personal and contact data collected to create your account
KYC Verification
Identity verification to authorize withdrawals and meet legal obligations
Processing
Data used for platform operation, betting, and payments
Secure Storage
Data stored with encryption on protected servers
Deletion on Request
You can request the deletion of your data at any time

This Privacy Policy applies to all users of the platform 7bek (7bek.net) and to all personal data processed as a result of your use of our Sports Betting, online casino, and related products. By using 7bek, you confirm that you have read and understood this document.

1. Who is the Data Controller

For the purposes of the General Data Protection Law (LGPD — Law No. 13.709/2018), the controller of the personal data processed as a result of the use of the platform 7bek is the company responsible for operating the 7bek.net website, focused exclusively on the Brazilian market.

The Data Protection Officer (DPO) of 7bek can be reached at privacidade@7bek.net for any questions related to personal data processing, the exercise of rights, or inquiries about this policy.

7bek has appointed a Data Protection Officer (DPO) as required by the LGPD. All formal communications regarding personal data must be directed to the DPO through the dedicated channel privacidade@7bek.net, which is separate from the general support channel.

2. Personal Data We Collect

The 7bek collects personal data at various points during your interaction with the platform. The main types of data and the situations in which they are collected are outlined below:

Registration data:

  • Full name as it appears on your identity document
  • CPF (Cadastro de Pessoas Físicas)
  • Date of birth
  • Full residential address (zip code, street, number, neighborhood, city, state)
  • Email address
  • Mobile phone number
  • Access password (stored in encrypted format — never in plain text)

Identity verification (KYC) data:

  • Copy of a government-issued ID (national ID card, driver's license, or passport)
  • Proof of residence issued within the last 90 days
  • Selfie with ID document to confirm account ownership

Usage and browsing data:

  • IP address and approximate geolocation
  • Browser type and version, and operating system
  • Pages visited, session duration, and interactions with the interface
  • Betting history and platform activity
  • Financial transaction records (deposits and withdrawals)

Payment data:

  • Pix key linked to the account holder's CPF
  • Partial credit or debit card details (masked card number, card brand)
  • Transaction history processed via Pix, boleto, PicPay, Mercado Pago, or TED

7bek does not store full credit or debit card numbers. Card payment processing is handled by PCI-DSS certified processors that manage this data directly, without it passing through our servers.

3. How We Use Your Data

The 7bek uses the personal data collected for the following purposes:

  • Account creation and management: identity verification, preference settings, password recovery, and keeping your registration active.
  • Bet processing: registration and settlement of pre-game and live Sports Betting across competitions such as Brasileirão Série A, Copa do Brasil, Libertadores, e-sports, and others.
  • Payment processing: processing of deposits and withdrawals via Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago, and TED bank transfer.
  • Legal verification (KYC/AML): fulfillment of legal identity verification and anti-money laundering obligations, in accordance with applicable regulatory requirements.
  • Fraud prevention: detection of suspicious activity, multiple accounts, use of automation tools, and other conduct that violates the Terms and Conditions.
  • Operational communications: sending registration confirmations, transaction notifications, security alerts, and notices about changes to our services.
  • Marketing communications (with consent): sending promotions, personalized bonuses, game updates, and editorial content about Sports Betting, when you have opted in to receive this type of communication.
  • Platform improvement: analysis of aggregated and anonymized usage data to identify improvements in experience, performance, and new features.
  • Responsible gambling: monitoring of behavioral patterns to identify signs of problem gambling and provide proactive support when needed.

The 7bek does not use your personal data to make automated decisions that produce significant legal effects without human review, as provided under the LGPD.

4. Legal Bases for Processing (LGPD)

All personal data processing carried out by 7bek is grounded in at least one of the legal bases set out in Article 7 of the LGPD:

  • Contract performance (art. 7, V): processing necessary to perform the contract between you and 7bek — that is, to keep your account running so you can place bets and carry out financial transactions.
  • Compliance with a legal obligation (Art. 7, II): processing required to comply with legally imposed obligations, such as identity verification (KYC), anti-money laundering measures, and reporting to competent authorities.
  • Legitimate interest (art. 7, IX): processing required to serve 7bek's legitimate interests, such as fraud prevention, platform security, and service improvement, provided these do not override the fundamental rights and freedoms of the data subject.
  • Consent (Art. 7, I): for specific purposes such as sending marketing communications and collecting optional preference data. Consent may be withdrawn at any time without affecting your use of the platform.

Where consent is the legal basis, you can withdraw it at any time, simply and free of charge. Withdrawing your consent does not affect any processing carried out on that basis prior to the withdrawal, as provided under the LGPD.

5. Data Sharing

The 7bek does not sell personal data to third parties. Data is only shared in the situations listed below, always for the purpose of delivering contracted services or meeting legal obligations:

  • Payment processors: data required to process transactions via Pix, bank slip, credit/debit card, PicPay, Mercado Pago, and TED is shared with the financial institutions and certified payment processors involved in each transaction.
  • Game providers: for Live Casino games, slots, and crash games provided by partners such as Microgaming, NetEnt, and Playtech, minimal session data is shared for the technical operation of the games.
  • Identity verification services (KYC): partners specialized in document verification and identity validation may process your KYC data as operators on behalf of 7bek.
  • IT infrastructure providers: hosting, CDN, and cybersecurity services that support platform operations, always under confidentiality agreements.
  • Competent authorities: in compliance with judicial, administrative, or legal orders from authorities such as the Receita Federal, Banco Central, Ministério Público, or Polícia Federal, when duly substantiated.

All third parties that process personal data as operators of the 7bek are subject to contractual confidentiality obligations and compliance with the LGPD. 7bek does not transfer personal data outside Brazil without the safeguards set out in Chapter V of the LGPD.

6. Storage and Security

The personal data of users of 7bek are stored on servers located in Brazil, with the following security measures in place:

  • Encryption in transit: all communications between your device and 7bek's servers use HTTPS with TLS 1.2 or higher.
  • Encryption at rest: sensitive data stored in our databases is encrypted using bank-grade algorithms.
  • Access control: access to personal data is restricted to employees with a proven operational need, with mandatory two-factor authentication for internal systems.
  • Continuous monitoring: automated intrusion detection and anomaly analysis systems operate 24 hours a day, 7 days a week.
  • Regular audits: penetration testing and security audits are carried out periodically by independent specialized firms.
  • Secure backups: encrypted backups are maintained with a retention policy and recovery procedures that are tested on a regular basis.

Security incidents: in the event of a security incident that poses a significant risk to data subjects, 7bek will notify the National Data Protection Authority (ANPD) and the affected individuals within the timeframes established by the LGPD.

7. How Long We Keep Your Data

The 7bek retains personal data for as long as necessary to fulfill the purposes for which it was collected, subject to the minimum retention periods required by law:

  • Registration and identity data: retained for the entire period the account is active and for a minimum of 5 years after account closure, in accordance with KYC and AML obligations.
  • Financial transaction history: retained for a minimum of 5 years for tax and regulatory compliance purposes, as required by the Brazilian Federal Revenue Service and the Central Bank.
  • Bet records: retained for a minimum of 5 years from the date of the bet.
  • Browsing data and logs: retained for no more than 12 months for security purposes, except when required for ongoing investigations.
  • Support communications: retained for 2 years after the support interaction is closed.

Once the retention periods above have been met, data is securely deleted or anonymized so that the data subject can no longer be identified.

8. Cookies and Tracking Technologies

The 7bek uses cookies and similar technologies to enhance your browsing experience, ensure the platform works correctly, and analyze usage patterns. See the types of cookies used below:

You can manage your optional cookie preferences at any time in your account settings or through the cookie banner displayed on your first visit. Disabling optional cookies does not affect your use of the main features of the 7bek.

9. Your Rights as a Data Subject (LGPD)

The LGPD grants you, as a data subject, a robust set of rights that 7bek is committed to honoring in full. See what you can request:

Your Rights under the LGPD – Art. 18
Right What this means in practice How to exercise your rights
Confirmation Find out whether 7bek processes your data E-mail the DPO
Access Receive a copy of your personal data being processed E-mail the DPO
Correction Correct incomplete, inaccurate, or outdated data Account Settings or DPO
Anonymization Request anonymization of data that is unnecessary or excessive E-mail the DPO
Portability Receive your data in a structured format for portability E-mail the DPO
Erasure Request deletion of data processed on the basis of consent E-mail the DPO
Consent Withdrawal Withdraw consent at any time, at no cost Settings or DPO
Data Sharing Information Know who your data is shared with This policy or DPO
Objection Object to processing based on legitimate interest E-mail the DPO

To exercise any of these rights, contact the Data Protection Officer (DPO) of 7bek at privacidade@7bek.net. 7bek responds to all requests within 15 calendar days, as required by the LGPD.

If you believe your rights have not been respected, you may file a complaint directly with the National Data Protection Authority (ANPD), without prejudice to any other administrative or legal remedies available.

10. Minors

The platform 7bek is intended exclusively for users aged 18 and over. We do not intentionally collect personal data from minors. If we identify that an account has been created by someone under 18, the account will be closed immediately and all associated data will be deleted, except for records required to fulfill legal obligations related to the incident.

Parental and guardian responsibility: if you believe a minor under 18 has created an account on 7bek using your data or the minor's data, please contact us immediately at privacidade@7bek.net so we can take the appropriate action.

11. Changes to This Policy

The 7bek may update this Privacy Policy periodically to reflect changes in our services, applicable law, or data processing practices. The date of the most recent update is always shown at the top of this document.

In the event of material changes that significantly affect how your personal data is processed, the 7bek will send a notification to your registered email address at least 15 days in advance, detailing what changed and why.

Continued use of the platform after the effective date of any changes constitutes acceptance of the updated policy. If you do not agree with the changes, you may close your account and request deletion of your data before the changes take effect.

12. Contact and Data Protection Officer (DPO)

To exercise your rights, clarify questions about this policy, or report any privacy-related incident, please contact the Data Protection Officer (DPO) of 7bek:

  • DPO e-mail: privacidade@7bek.net
  • General support: suporte@7bek.net
  • Live chat: available 24/7 on the platform

The privacidade@7bek.net channel is exclusively for matters related to personal data and the LGPD. For technical support, Sports Betting, payments, or other operational issues, please use the live chat or email suporte@7bek.net. This ensures your privacy request is handled promptly and through the right channel.

How to Exercise Your Rights at 7bek

The process is straightforward — any user can exercise their LGPD rights without bureaucracy

Step 1 — Send an Email

Write to privacidade@7bek.net with your full name, CPF, and the LGPD right you wish to exercise.

Step 2 — Verification

The DPO will verify your identity to ensure the response reaches the correct data subject. A quick and secure process.

Step 3 — 15-day deadline

7bek responds to all LGPD rights requests within 15 calendar days, as required by law.

Step 4 — Confirmation

You receive an email confirmation that your request has been fulfilled, or a reasoned explanation if it cannot be.

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Privacy Questions at 7bek

The most common user questions about how we handle your data

No. 7bek does not sell, rent, or trade personal data to third parties under any circumstances. Your data is shared only with partners strictly necessary to operate the platform — such as payment processors that handle your Pix or card transactions, and game providers that require minimal session data to function. All such partners are bound by confidentiality agreements and LGPD compliance obligations.

To request deletion of your personal data, send an email to privacidade@7bek.net with your full name, CPF, and the deletion request. The DPO will verify your identity and process the request within 15 calendar days. Please note that some data must be retained for minimum legal periods — such as financial transaction history for 5 years, as required by the Federal Revenue Service — and cannot be deleted before that period expires, even upon request. In such cases, the DPO will clearly explain which data cannot be deleted and the legal reason.

Yes, and transparently. 7bek monitors betting behavior patterns for two main reasons: first, to comply with legal obligations related to anti-money laundering and fraud detection; second, to identify signs of problem gambling and offer proactive responsible gambling support when needed. This monitoring is based on aggregated data and is carried out under the legal bases of legal obligation compliance and legitimate interest as set out in the LGPD. Betting behavior data is never shared with third parties for commercial purposes.

After account closure, 7bek retains your data for the minimum period required by law — generally 5 years for financial and identity data, in accordance with Receita Federal, Banco Central, and anti-money laundering regulations. Once those retention periods expire, data is securely deleted. You may request early deletion of data not subject to a mandatory legal retention period by emailing privacidade@7bek.net. The DPO will inform you which data can be deleted immediately and which must be retained.

Yes, at any time and at no cost. Marketing communications from 7bek — such as promotions, bonuses, and updates — are sent only on the basis of your consent. To unsubscribe, go to your account settings and turn off your communication preferences, or click the unsubscribe link in any marketing email you receive. You can also request cancellation directly via the support chat or by emailing privacidade@7bek.net. Revoking your marketing consent does not affect the receipt of essential operational communications, such as transaction confirmations and security alerts.

Related Documents

Other important documents that supplement this Privacy Policy

Terms and Conditions

Complete rules for platform use, betting, bonuses, and payments.

Read Terms

Responsible Gambling

Self-control tools and support resources available on the platform.

View Tools

Frequently Asked Questions

Quick answers on account, payments, betting, and security.

View FAQ

About Us

Learn about 7bek's story and values since our founding.

Get to Know 7bek

Privacy Guaranteed, Real Fun

At 7bek, your data is protected under the LGPD so you can bet with peace of mind. Create your free account, deposit via Pix, and get a 100% bonus up to R$ 500.00 on your first deposit.

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